Responsive Web Design is a collection of techniques and a fundamental shift to build a website that adapts to the size of the screen, it’s being viewed on. In this generation, the way people are consuming online information and viewing websites makes it challenging to engage them with the best online experience. The responsive web design and development must respond to their environment, making the page look great in all sizes.
While creating a responsive website design, we must consider what is most important to a viewer on a device (Mobile, Desktop, Laptop, etc.) offering them a crisp, clean and concise information with proper bandwidth, processing power and screen size. It is important to consider;
- Simplifies Development and Design Process
- Saves Cost and Time
- Updating the Browser
- High Performance, Better Sales
- Content Management
- Clear outlook on Website and Web App
- Minimizes development and maintenance Cost
- Eliminates the need to maintain multiple websites
The web designers should ask the following question before creating a responsive website;
- What is the Purpose of the Site?
- Who are the Target Users?
- What type of data is accessed by the customer?
- What is the location of the user?
- The capacity of the device and screen information?
It is the combination of the flexible grid system, framework, meta tags, images and CSS3 media queries. Your business will be benefited as it is;
- SEO optimized
- Easy reading
- Smooth navigation
- Minimizes pinching
- Cost and time effective
- Improve conversion rates
- Smarter and faster viewing experience
- Secured future, best web design for the decades to come
- Reduces scrolling and zooming by adding right content
Google prepared a document with common mistakes while webmaster makes their websites mobile friendly.
The Common mistakes include,
Few types of content or videos are not payable on mobile devices like a media that requires flash or other players which are not supported on mobile devices. When a user visits a page with unsupported content on a mobile device, they will see an error message. For animated content rendered using Flash or other multimedia players, consider using HTML5 animations that work across all web browsers. Google Web Designer makes it easy to create these animations in HTML5.
If there are separate mobile urls, that must redirect mobile users on the desktop URL to appropriate mobile URL. There is also an option to find faulty redirects detect in the smartphone. Try using responsive web design, which serves the same content for desktop and smartphone users.
Some sites serve content to desktop users accessing a URL but show an error page to mobile users. Check the Crawl Errors report in Webmaster Tools; the Smartphone tab will show a list of detected URLs that return smartphone-only 404 errors.
A common error is to have links pointing to an irrelevant page such as having the mobile pages link to the desktop site’s home page. Check your links to make sure that they point to the correct equivalent page.
Quick site load is a very important for mobile users. Users will be frustrated when site content is loading for a long time. Discover the page issues which make the page slow down using Google Page Speed Insights.