Smart ways of Shopping to drive traffic with Smartphones

Search results are only sent customers to e-commerce sites, retailers lose the shopper who checks a phone in the store, and buyers only visit stores to transact or showroom. According to Ipsos MediaCT and Sterling Brands, the Smartphone shoppers have got increased.

Smartphone with shopping cart on white background.Smartphone became consumer’s favorite for shopping. These handy devices give faster information and accurate details about the store.

For instance:

  • 68% of shoppers surveyed said they were happy with store purchases when they did research online before buying, according to those surveyed
  • 71% expect clerks to know or find product information more quickly now, due to Smartphones
  • 46% of Smartphone shoppers browse the retailer’s own site or app in-store.

Smartphone helped the customer to double check the value in store, increase customer satisfaction (69% of consumers are more satisfied with purchases when they get to touch or feel a product in-store) and retailers have the opportunities to build brand loyalty (51% said they used digital devices to look for additional information after buying).

Untitled drawing (2)Local Inventory Ads display nearby store to online shoppers. “Local inventory ads fit perfectly into our strategy of using digital tools to drive store traffic,” says David Buckley, chief marketing officer at Sears Hometown and Outlet Stores. When people are searching for a particular product or item on the phone, there is nothing but the product targeted with an image, price, description which makes the customers to know about the product location.

Online shoppers should do

  • Using local inventory ads to promote the stock where availability stock can reach the interested buyers.
  • Necessary to update store location, working hours, and phone number in online search ads.
  • Online presence for mobile viewing should include website, app and mobile to ads to engage customers.

Top retailers are using digital to connect people with their stores.

#‎Google‬ ‪#‎Launches‬ ‪#‎Best‬ ‪#‎Practices‬ in ‪#‎Adwords‬

#Google’s #Best #Practices Series provides strategic advice on ‪#‎core‬ ‪#‎search‬ ‪#‎engine‬ ‪#‎marketing‬ ‪#‎strategy‬. It’s intended to help you get the most out of #AdWords. Based on #Google’s internal ‪#‎data‬ and evaluated by the people that built Google AdWords, this series helps form the ‪#‎foundation‬ of your ‪#‎paid‬ #search ‪#‎strategies‬.

Go through this link for more details : https://support.google.com/adwords/answer/6154846?hl=en&ref_topic=3119106&rd=1

WhatsApp‬ ‪Voice‬ ‪Calling‬ ‪‎Feature‬ for ‪Android‬ ‪Mobiles‬

WhatsApp_calling_in_androidAfter multiple flip-flops, #WhatsApp ‪#‎launces‬ #voice #calling ‪#‎facility‬ for mobiles that features #Android OS 2.1 and above. WhatsApp calling for ‪#‎tablet‬ ‪#‎devices‬ with android are under testing and are expected to launch soon. From sending ‪#‎texts‬, ‪#‎images‬, ‪#‎videos‬ now WhatsApp enabled this calling feature in Android mobiles.

To make it more comfortable for users high speed unlimited internet is required to have uninterrupted calls.

whatsapp_voice_calling_feature_androidTo download the latest version of #WhatsApp #calling ‪#‎APK‬ for #Android mobiles one can visit https://www.whatsapp.com/android/ or can give a try from ‪#‎Google‬ ‪#‎Play‬ ‪#‎Store‬ @ https://play.google.com/store/apps/details….

Once the latest version is downloaded, one must receive a request from existing user to enable this in their Android mobiles.

More details on http://goo.gl/BDfWWa

A Facebook ad turns smarter………

Social network announced product ads. Businesses can create ads that promote several products at once.

facebook ads

With Product Ads, businesses that upload their product catalogs to Facebook can manually create ad campaigns. The other, more compelling option? Let Facebook do the heavy-lifting, automatically creating campaigns and targeting various kinds of users with ads it thinks will perform well, based on things like a user’s interests, general location and whether they’ve already been to the advertiser’s app or website.

In a Facebook first, businesses can also now create ads that promote several products at once. Ads that used to be static now act as digital carousels of content, with up to five product images rotating through, like in the image below:

Product Ads could prove useful to businesses with deep inventories of attractive products: furniture chains, clothing franchises and so on. (For one, those multi-product ads increase the odds of users finding items to buy.) It’s also a potential win for Facebook, which gets the majority of its growing revenues via advertising on desktop and mobile. The loser? Shoppers’ wallets.

Google Webmaster – Try avoiding Link Building ………….Do you think Link Building Practices for the SEO Must Stop??

Google’s webmaster trends analyst, John Mueller, recommends do not focus on Link Building.

Avoid Link buildingJohn Mueller said that webmasters should avoid trying to focus link building, because focusing on link building will probably going to lead to more problems for the site versus actually help the site.

Here is the transcript of the question, “Is link building in any way good?”

That is a good question

In general, I’d try to avoid that.

So that you are really sure that your content kind of stands on its own and make it possible for other people of course to link to your content. Make it easy, maybe; put a little widget on your page, if you like this, this is how you can link to it. Make sure that the URLs on your web site are easy to copy and paste. All of those things make it a little bit easier.

We do use links as part of our algorithm but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your web site that actually helps.