Google prepared a document with common mistakes while webmaster makes their websites mobile friendly.
The Common mistakes include,
Few types of content or videos are not payable on mobile devices like a media that requires flash or other players which are not supported on mobile devices. When a user visits a page with unsupported content on a mobile device, they will see an error message. For animated content rendered using Flash or other multimedia players, consider using HTML5 animations that work across all web browsers. Google Web Designer makes it easy to create these animations in HTML5.
If there are separate mobile urls, that must redirect mobile users on the desktop URL to appropriate mobile URL. There is also an option to find faulty redirects detect in the smartphone. Try using responsive web design, which serves the same content for desktop and smartphone users.
Some sites serve content to desktop users accessing a URL but show an error page to mobile users. Check the Crawl Errors report in Webmaster Tools; the Smartphone tab will show a list of detected URLs that return smartphone-only 404 errors.
A common error is to have links pointing to an irrelevant page such as having the mobile pages link to the desktop site’s home page. Check your links to make sure that they point to the correct equivalent page.
Quick site load is a very important for mobile users. Users will be frustrated when site content is loading for a long time. Discover the page issues which make the page slow down using Google Page Speed Insights.
Search results are only sent customers to e-commerce sites, retailers lose the shopper who checks a phone in the store, and buyers only visit stores to transact or showroom. According to Ipsos MediaCT and Sterling Brands, the Smartphone shoppers have got increased.
Smartphone became consumer’s favorite for shopping. These handy devices give faster information and accurate details about the store.
- 68% of shoppers surveyed said they were happy with store purchases when they did research online before buying, according to those surveyed
- 71% expect clerks to know or find product information more quickly now, due to Smartphones
- 46% of Smartphone shoppers browse the retailer’s own site or app in-store.
Smartphone helped the customer to double check the value in store, increase customer satisfaction (69% of consumers are more satisfied with purchases when they get to touch or feel a product in-store) and retailers have the opportunities to build brand loyalty (51% said they used digital devices to look for additional information after buying).
Local Inventory Ads display nearby store to online shoppers. “Local inventory ads fit perfectly into our strategy of using digital tools to drive store traffic,” says David Buckley, chief marketing officer at Sears Hometown and Outlet Stores. When people are searching for a particular product or item on the phone, there is nothing but the product targeted with an image, price, description which makes the customers to know about the product location.
Online shoppers should do
- Using local inventory ads to promote the stock where availability stock can reach the interested buyers.
- Necessary to update store location, working hours, and phone number in online search ads.
- Online presence for mobile viewing should include website, app and mobile to ads to engage customers.
Top retailers are using digital to connect people with their stores.
#Google’s #Best #Practices Series provides strategic advice on #core #search #engine #marketing #strategy. It’s intended to help you get the most out of #AdWords. Based on #Google’s internal #data and evaluated by the people that built Google AdWords, this series helps form the #foundation of your #paid #search #strategies.
Go through this link for more details : https://support.google.com/adwords/answer/6154846?hl=en&ref_topic=3119106&rd=1
Now Each #app has to be approved by Google to submit them in the #Play #Store. So Android developers have to wait for the #apps approval by Google.
Go through this link for more details – http://mashable.com/2015/03/18/google-app-approval/
After multiple flip-flops, #WhatsApp #launces #voice #calling #facility for mobiles that features #Android OS 2.1 and above. WhatsApp calling for #tablet #devices with android are under testing and are expected to launch soon. From sending #texts, #images, #videos now WhatsApp enabled this calling feature in Android mobiles.
To make it more comfortable for users high speed unlimited internet is required to have uninterrupted calls.
To download the latest version of #WhatsApp #calling #APK for #Android mobiles one can visit https://www.whatsapp.com/android/ or can give a try from #Google #Play #Store @ https://play.google.com/store/apps/details….
Once the latest version is downloaded, one must receive a request from existing user to enable this in their Android mobiles.
More details on http://goo.gl/BDfWWa