Why Concrete5 CMS for Websites..?

As many of you might know Concrete5 is one of the latest content management system written in PHP whose coding is based on Model-View-Controller architecture and object oriented programming.

Concrete5 is best used when the site has a marketing oriented strategy. It can also be effectively used to host school sites, business information sites, news, sport sites etc. Its excellent to host a personal website which is not just a blog but something more as well.

Concrete5 is best comparable to WordPress in terms of level of abstraction offered and provides an edge with the drag and drop feature. It is more responsive that a few other CMS’s and definitely provides unique  and useful features.

Source: http://www.dneers.com/why-concrete5-cms-for-websites/

WooCommerce Website – A cost effective Ecommerce Solution

What is WooCommerce ?

WooCommerce is a highly popular and high utility e-commerce plugin which turns your wordpress website into a quality eCommerce store. Well firstly, woocommerce is a free plugin that helps you sell just about anything. It offers high flexibility in terms of categorization, fix sale prices and add independent attributes to the products.

What makes it a cost effective solution?

Woocommerce website development has a built in detailed order tracking tool allowing the sellers to view past and current orders, update delivery status and also apply discounts. Such features practically free of cost makes WooCommerce cost effective.

 

Source: http://dneers.blogspot.in/2015/04/woocommerce-websites-cost-effective.html

Need a Better CMS? We would suggest Drupal

There are a number of open source content management systems that are used today such as WordPress, Joomla, Drupal etc. Here DNeers is going to address what makes drupal a better CMS in every way.

Drupal Website Development requires less programming that any other CMS which makes it a very attractive option for website design. The Drupal CCK Module ( content construction kit ) of drupal allows you to define custom fields in your content type which makes content creation very easy.

Drupal CMS Development also allows bilingual and multilingual pages wherein the link to the other languages is embedded into the default page. Its unparalleled functionality such as – advanced menu management, graphics modification tool, user management etc. is reason enough for it to be your best CMS of choice.

 

Source: http://www.dneers.com/need-a-better-cms-we-would-suggest-drupal/

 

Planning for an E-commerce Website – Magento is Your Solution

 

Magento is an open source content management systems solely developed for ecommerce sites.  It is highly recommended for enterprises and fast growing businesses. Being an open source software its usability is highly varied and the website development is completely customizable as per individual business needs.

Magento websites has few distinguishing and exciting ecommerce features making it an amazing choice for ecommerce solutions. It offers flexible web design which requires close to no technical skill whatsoever.

Magento offers one of the best shopping cart features there is in the world of ecommerce sites. There are also a number of payment processing options such as SimplePay, PayPal etc. and these options make the site more user friendly and conducive for online purchases.

Ultimately, Magento ecommerce websites comes with its own SEO tools and configurations that can boost traffic to your store and product pages based on organic search results that are is essential for establishing a successful ecommerce store.

Source: http://www.dneers.com/magento-ecommerce-website-development-company-india/ 

 

 

Google Mobile Friendly Algorithm Update April 21, 2015.!

As said earlier Google rolled out mobile friendly algorithm this week. Google says, “We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”

 

Google mobile-friendly algorithm update:

1. Affects only search rankings on mobile devices
2. Affects search results in all languages globally
3. Applies to individual pages, not entire websites

Do you have questions on how to check pages Google Mobile Friendly Test or the status of the entire website, click Mobile Usability Reports in Google Webmasters.

View more: http://www.dneers.com/google-mobile-friendly-algorithm-update-april-21/ 

Beginners FAQ on SEO

A lot of people and organizations that own a website are unaware about what SEO really. Here I’m going to tell you what SEO is and answer a few basic questions anyone who is new to SEO will have.

What Is SEO ?

SEO or Search Engine Optimization is a set of techniques that can help your website more visible during an organic search result wherein people are actually looking for your brand/product/service that you offer via the popular search engines such as google or bing.

What is an organic search result?

These are the results that appear in search engines based on the search engine algorithm. These results are free and purely based on relevance of content as indexed by the search engine.

Paid results on the other hand are those that appear at the top or side of a search engine result page for which the advertisers have paid.

Digital Marketing – What’s in the Focus?

Over the past few years digital marketing has been creating waves in the marketing industry. Currently accounting for 25% of the budget a company spends for marketing, it is expected to rise to around 33% by the end of this year which is quite a significant figure. Looking at this trend digital marketing is soon set to dominate the marketing strategies applied by any company in the next few years.

Source: http://www.dneers.com/digital-marketing-whats-in-the-focus/ 

Avoid Major Mistakes when going Mobile Friendly

Google prepared a document with common mistakes while webmaster makes their websites mobile friendly.

The Common mistakes include,

• Blocked JavaScript, CSS & Image files

Indexing allows Googlebot to access to the JavaScript, CSS and image files from the website. If the site’s robots.txt file disallows crawling. Googlebot crawls JavaScript, CSS and image files in Google webmaster Tools. Testing mobile pages with the mobile friendly test to detect mobile your website for mobile users.

• Unpayable Content

Few types of content or videos are not payable on mobile devices like a media that requires flash or other players which are not supported on mobile devices. When a user visits a page with unsupported content on a mobile device, they will see an error message. For animated content rendered using Flash or other multimedia players, consider using HTML5 animations that work across all web browsers. Google Web Designer makes it easy to create these animations in HTML5.

• Faulty redirects

If there are separate mobile urls, that must redirect mobile users on the desktop URL to appropriate mobile URL. There is also an option to find faulty redirects detect in the smartphone. Try using responsive web design, which serves the same content for desktop and smartphone users.

• Mobile-Only 404s

Some sites serve content to desktop users accessing a URL but show an error page to mobile users. Check the Crawl Errors report in Webmaster Tools; the Smartphone tab will show a list of detected URLs that return smartphone-only 404 errors.

• Cross Links

A common error is to have links pointing to an irrelevant page such as having the mobile pages link to the desktop site’s home page. Check your links to make sure that they point to the correct equivalent page.

• Slow Mobile Pages

Quick site load is a very important for mobile users. Users will be frustrated when site content is loading for a long time. Discover the page issues which make the page slow down using Google Page Speed Insights.

Smart ways of Shopping to drive traffic with Smartphones

Search results are only sent customers to e-commerce sites, retailers lose the shopper who checks a phone in the store, and buyers only visit stores to transact or showroom. According to Ipsos MediaCT and Sterling Brands, the Smartphone shoppers have got increased.

Smartphone became consumer’s favorite for shopping. These handy devices give faster information and accurate details about the store.

For instance:

• 68% of shoppers surveyed said they were happy with store purchases when they did research online before buying, according to those surveyed
• 71% expect clerks to know or find product information more quickly now, due to Smartphones
• 46% of Smartphone shoppers browse the retailer’s own site or app in-store.

Smartphone helped the customer to double check the value in store, increase customer satisfaction (69% of consumers are more satisfied with purchases when they get to touch or feel a product in-store) and retailers have the opportunities to build brand loyalty (51% said they used digital devices to look for additional information after buying).

Local Inventory Ads display nearby store to online shoppers. “Local inventory ads fit perfectly into our strategy of using digital tools to drive store traffic,” says David Buckley, chief marketing officer at Sears Hometown and Outlet Stores. When people are searching for a particular product or item on the phone, there is nothing but the product targeted with an image, price, description which makes the customers to know about the product location.

Online shoppers should do

• Using local inventory ads to promote the stock where availability stock can reach the interested buyers.
• Necessary to update store location, working hours, and phone number in online search ads.
• Online presence for mobile viewing should include website, app and mobile to ads to engage customers.

Top retailers are using digital to connect people with their stores.

#‎Google‬ ‪#‎Launches‬ ‪#‎Best‬ ‪#‎Practices‬ in ‪#‎Adwords‬

#Google’s #Best #Practices Series provides strategic advice on ‪#‎core‬ ‪#‎search‬ ‪#‎engine‬ ‪#‎marketing‬ ‪#‎strategy‬. It’s intended to help you get the most out of #AdWords. Based on #Google’s internal ‪#‎data‬ and evaluated by the people that built Google AdWords, this series helps form the ‪#‎foundation‬ of your ‪#‎paid‬ #search ‪#‎strategies‬.

Go through this link for more details : https://support.google.com/adwords/answer/6154846?hl=en&ref_topic=3119106&rd=1