Google AdWords and Google Analytics are great for high-performance insights into your ads and your website. Google Analytics does a vital job and shows what happened after users clicked on the AdWords ads.
AdWords and Google Analytics help to get deep insight into the performance. When you analyze performance with the combination of Google Analytics and AdWords you can find all sorts of actionable information.
- Which parts of your account drive actual on-site engagement
- Which keywords attract new users to your site
- What messaging and landing pages connect with the different users on your site
- How your business compares across your entire industry
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