Social media platforms like Facebook and Twitter are a good opportunity for businesses to market the company products and services, to increase brand awareness. Many of us are using social media marketing to engage and reach target customers. Here are few best analytics tools for every marketer.
Google+ Social Analytics
Google has released a free analytics program named Social Analytics app. It is designed to improve the ranking of the website. The new features of social media make it easy to monitor the social media efforts. It helps to view the people mentioning the website and business on Facebook or twitter helps to view page likes, shared content and favourites on social media.
Facebook Insights is one of the important tools. This app designed to monitor statistics of the brand and will help taking marketing efforts to the next level. This Facebook Insights give the report of post reach, post likes and page likes etc.
Twitter is the second social media platform, right after the Facebook. It is a free analytics tool which keeps track on impressions and engagement with every tweet. Twitter analytics offers an overview of statistics of the account.
MOZ Analytics is easy to use application which allows keeping track on social media statistics. This analytics tool gives all the stats and adds marketing efforts. There is a notable SEO feature embedded in MOZ Analytics that allows to see how SEO friendly the marketing campaign.